A Novel Hybrid Model for Technology Strategy Formulating in High-tech Industries under Uncertainty: A Case Study

Globalization and increased virtual communication have posed many challenges to high-tech companies; hence, such companies are sparing efforts detect the best technologies in this field solve new emerging addressing traffic load, system security, infrastructure optimization. Telecommunications deal with a highly dynamic uncertain environment, where their relevant changing developing at an increasing speed. Regarding environment telecommunications companies, present study aimed efficient model for formulating technology strategies these companies. The proposed is hybrid method of attractiveness-capability matrix and, multi-criteria decision-making approaches environment. provides evaluation factors criteria regarding requirements environments This approach more accurate picture rapidly strategy. also used fuzzy TOPSIS control uncertainty aroused by widespread organizations. implemented concerning Mobile Communications Company Iran (MCI), its results discussed detail.